Began in 2023, ROOT Fashion is a technology solutions project dedicated to providing digital solutions to help the fashion industry improve efficiency and reduce waste.

Team Members and Leadership

Junyi Chen

Project Leader/Developer

A seasoned leader with an MS in Design Research and a BS in Fashion Design & Merchandising, Junyi has worked in both tech and fashion field throughout his career. With professional experience in fashion design, development/production, brand management, and software development, he seamlessly bridges the gap between traditional fashion processes and modern technological innovations.

Ge Wang

Developer/Database Manager

A technological maven with a MS in Data Analysis and a BS in Math, Ge stands at the intersection of quantitative analysis and technological innovation. His extensive experience in backend development has been the backbone of ROOT FASHION's robust digital infrastructure. Moreover, his proficiency in automation and data management ensures that the platform remains efficient, scalable, and adaptive.

Kevin Ye

Operations Analyst/Support

Equipped with a Bachelor of Arts in Mathematics, Nankai Ye is ROOT FASHION's Operations Analyst & Development Support. Nankai's strong academic interest in mathematical and financial principles enables him to optimize our daily operations. His experience in marketing and customer service, coupled with his programming acumen, allows him to provide multifaceted support to our development teams.

Dr. Joseph Henry Hancock II

Project Advisor

Dr. Hancock, esteemed Director for the Online MS in Retail & Merchandising at Drexel University, serves as a cornerstone advisor for the team. His academic collaboration with Junyi on the thesis "A Conceptual Case for Understanding Fashion Retail in the Age of Hypermodernity & Storytelling" set the groundwork for ROOT FASHION's innovative platform. Dr. Hancock's 30+ years of experience in branding and retail provides strategic guidance, ensuring ROOT FASHION's position at the forefront of the fashion-tech revolution.

Market Problems

Market Problem 01

Inefficiencies in the Fashion Production Cycle.

The entrenched methodologies of the fashion industry present substantial challenges in efficiency. Historically, the traditional fashion calendar has created 5-9 months lag between the unveiling of designs during fashion weeks and their subsequent availability in retail outlets. In recent years, the lag have been considerably shortened, but still remain longer than 2 months for most companies. With global trends now evolving at an unprecedented pace, this prolonged time frame is discordant with the dynamic market demands of today. The consequential mismatch often results in misaligned inventories, reduced consumer interest, and, ultimately, financial underperformance.

Market Problem 02

The High Complexities in Development Process.

The traditional path from a design sketch to a tangible product is paved with countless manual steps. From pattern drafting and sizing adjustments to the intricacies of selecting the right fabric and ensuring quality stitching, every stage requires meticulous attention to detail. This complex process does not only translate to prolonged lead times and room for human error, but it also acts as a deterrent for budding enthusiasts who might have brilliant ideas but lack of connections, time, capital investment, or related professional knowledge.

Market Problem 03

The Environmental Toll of Overproduction.

The detrimental ramifications of overproduction in the fashion industry are both environmentally and economically profound. This rampant overproduction, often a byproduct of inaccurate demand projections and an entrenched fast-fashion ethos prioritizing volume over value, has led to an annual economic loss of approximately $500 billion (about $1,500 per person in the US). The industry's surfeit contributes significantly to global carbon footprints, exacerbated water consumption, and burgeoning landfill waste. As substantiated by the World Bank, the fashion industry ranks among the topmost contributors to global pollution, a disconcerting testament to the urgent need for transformative change.

Our Solution

ROOT FASHION offers an advanced, eco-efficient platform that integrates a smart design editor, precise virtual fitting technology, and a dynamic marketplace to deliver sustainably produced, made-to-order fashion at scale.

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